Marketing with Squidoo

Squidoo is considered a Content Sharing site and can be an integral part of your Social Media Marketing.

A content sharing site is one in which you post information in the form of articles, videos, etc. For the purpose of marketing for a Minipreneur business, the information is relevent to your niche or business. Examples could be “How to” articles or “Tips for” , or “A current trend in…”, affiliate offers, etc. These articles are then linked back to your site.

An article in Squidoo is called a “Lens”.

Squidoo is different from most other content sharing site in that there are many pre-built modules that can be clicked and dragged into the layout for your Lens. You can use Adsense ads that generate revenue, and your Lens is rated by users on the site. When someone views your Lens, they can vote on it and “Like” it. The more popular your Lens is, the higher will be the ranking and the more traffic you will generate.The target for your lens is to be rated in the Top 100 on Squidoo.

The search engines love Squidoo lens due to traffic on the site and generally rank them pretty quickly. Links from a Squidoo lens to your website tells the search engines your site is an authentic source of information.